{"id":3709,"date":"2025-06-17T09:12:31","date_gmt":"2025-06-17T07:12:31","guid":{"rendered":"https:\/\/the-spark.de\/?page_id=3709"},"modified":"2025-06-17T09:52:48","modified_gmt":"2025-06-17T07:52:48","slug":"rueckblick-the-spark-2019","status":"publish","type":"page","link":"https:\/\/the-spark.de\/de\/rueckblick-the-spark-2019\/","title":{"rendered":"R\u00fcckblick the Spark 2019"},"content":{"rendered":"

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Der deutsche Digitalpreis<\/h1>\n

Mit The Spark \u2013 Der Deutsche Digitalpreis vergeben Handelsblatt und McKinsey bereits zum f\u00fcnften Mal einen Preis an au\u00dfergew\u00f6hnliche und innovative Start-ups, deren Ideen das Potenzial besitzen, M\u00e4rkte grundlegend und nachhaltig zu ver\u00e4ndern.<\/p>\n

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The Spark 2019<\/h2>\n

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2019 haben wir die spannendsten New-Reality Konzepte, die innovativ sowie skalierbar sind und bereits erfolgreich getestet wurden, gesucht. Konzepte, die sich auf den Menschen, seine Arbeit und seinen allt\u00e4glichen Interaktionsraum konzentrieren: von Virtual- und Augmented-Reality, \u00fcber Sprach- und Gestensteuerung bis hin zu innovativen, virtuellen Trainingsl\u00f6sungen.<\/p>\n

Handelsblatt und McKinsey haben am 21. November 2019 vor \u00fcber 500 geladenen G\u00e4sten aus Politik, Wirtschaft und Wissenschaft zum vierten Mal \u201eThe Spark \u2013 Der deutsche Digitalpreis\u201c vergeben. Zehn digitale Vorreiter-Unternehmen traten als Finalisten in der Station Berlin an und pr\u00e4sentierten sich dem Publikum.<\/p>\n

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2019<\/p>\n

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Die Gewinner 2019<\/h2>\n

Alle zehn Finalisten begeisterten die Jury mit ihrem Gesch\u00e4ftsmodell. Doch folgende vier konnten letztendlich \u00fcberzeugen und sind als die Gewinner von \u201eThe Spark 2019\u201c hervorgegangen:<\/p>\n

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1. Platz: Blickfeld<\/h3>\n

Blickfeld entwickelt LiDAR (\u201eLight Detection and Ranging\u201c) Sensoren sowie Software zur Umfeld-erfassung. LiDAR ist eine dem Radar verwandte Methode zur optischen Abstands- und Geschwindigkeitsmessung. Statt der Radiowellen wie beim Radar werden Laserstrahlen verwendet.
Dank der revolution\u00e4ren propriet\u00e4ren MEMS-Technologie, kann Blickfeld einen kosteng\u00fcnstigen LiDAR Sensor anbieten, der gleichzeitig hochperformant und robust ist \u2013 perfekt geeignet f\u00fcr den Einsatz im Massenmarkt. Die L\u00f6sung l\u00e4sst sich nutzen in den Bereichen autonome Mobilit\u00e4t, Mapping, Robotik und Smart Cities.<\/p>\n

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2. Platz: Brighter AI<\/h3>\n

Brighter AI hat eine Anonymisierungstechnologie f\u00fcr visuelle Daten auf Basis von Deep Learning entwickelt \u2013 Deep Natural Anonymization. Personenbezogene Informationen wie Gesichter und Nummernschilder werden hierbei mit Hilfe generativer k\u00fcnstlicher Intelligenz durch synthetische Bilddaten ersetzt. Die L\u00f6sung erm\u00f6glicht Unternehmen bei der Aufnahme von Kameradaten in der \u00d6ffentlichkeit daher sowohl den Schutz von Identit\u00e4ten, die Einhaltung von Datenschutzrichtlinien, als auch M\u00f6glichkeiten von Analysen und KI-Entwicklung. Deep Natural Anonymization stellt somit eine einzigartige Innovation f\u00fcr den Datenschutzmarkt dar.<\/p>\n

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3. Platz: Ubimax<\/h3>\n

Ubimax Frontline ist eine einzigartige vollst\u00e4ndig integrierte Wearable-Computing-Plattform, die Kommissionierungs-, Fertigungs- sowie Instandhaltungsprozesse und Fernassistenz unterst\u00fctzt \u2013 also einen echten Mehrwert entlang der gesamten Wertsch\u00f6pfungskette bietet. Durch den Einsatz von Wearable-Computing-L\u00f6sungen wie Datenbrillen und Augmented-Reality-Anwendungen, werden Informationen f\u00fcr den industriellen Werker unmittelbar dann zug\u00e4nglich, wenn er sie ben\u00f6tigt und dies bei gleichzeitig freibleibenden H\u00e4nden. Ubimax Frontline verbindet reale und digitale Welt miteinander. Menschliche Arbeiter werden durch Datenbereitstellung in Echtzeit \u201eaufger\u00fcstet\u201c und arbeiten so perfekt mit ihren \u201edigitalen Kollegen\u201c zusammen.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.22.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/MSU_2900-768×512-1.jpg“ title_text=“MSU_2900-768×512″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Bild rechts“ module_class=“textbild“ _builder_version=“4.22.2″ _module_preset=“default“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.22.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.22.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/MSU_1684-768×512-2.jpg“ title_text=“MSU_1684-768×512″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.22.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

\u201eFemale Founder Sonderpreis\u201c:
Anna Iarotska<\/h3>\n

Um mehr weibliche Talente f\u00fcr Unternehmensgr\u00fcndungen zu begeistern und mehr erfolgreiche weibliche Start-up-Vorbilder bekannt zu machen, vergaben Handelsblatt und McKinsey erstmals den \u201eFemale Founder Sonderpreis\u201c. Der Sonderpreis wurde verliehen an Anna Iarotska, CEO und Mitgr\u00fcnderin von Robo Wunderkind. Sie f\u00f6rdert den aktiven Umgang von Kindern mit Technologie. Anna Iarotska s\u00e4t digitale Neugier in einer Generation, die die Zukunft gestalten wird. In dieser sollen und m\u00fcssen mehr M\u00e4dchen Interesse an Coden, Digitalem und Technik haben und junge Frauen den Mut und die Unterst\u00fctzung, Unternehmen zu gr\u00fcnden. Mit ihrem Start-up Robo Wunderkind m\u00f6chte sie mehr Kinder f\u00fcr Technologie und technologische Berufe begeistern.<\/p>\n

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Jury<\/h2>\n

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In einem mehrstufigen Prozess wurden aus einer Vielzahl von interessanten Bewerbern zehn spannende Finalisten ausgew\u00e4hlt, die sich am 30. September unserer hochkar\u00e4tigen Jury in den Live-Pitches der Jurysitzung pr\u00e4sentierten. Die Gewinner wurden im Rahmen der Preisverleihung am 21. November bekannt gegeben und geehrt.<\/p>\n

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F\u00fcr The Spark 2019 stellten wir erneut eine hochkar\u00e4tige Jury zusammen, die mit ihrer Expertise die The Spark Gewinner 2019 bei der Jurysitzung ausw\u00e4hlten.<\/p>\n

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Sven Afh\u00fcppe<\/h3>\n

Chefredakteur Handelsblatt<\/p>\n

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Cornelius Baur<\/h3>\n

Deutschlandchef McKinsey & Company<\/p>\n

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Christina Reuter<\/h3>\n

Mitglied des Aufsichtsrats KION Group AG<\/p>\n

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Lukas Zanger<\/h3>\n

COO Magazino & Gewinner The Spark 2018<\/p>\n

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Christian Schl\u00f6gel<\/h3>\n

Chief Digital Officer K\u00f6rber<\/p>\n

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Markus Sontheimer<\/h3>\n

CIO\/CDO und Mitglied des Vorstands Schenker AG<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/Dr-Reinhold-Achatz_CTO-und-Head-of-Corporate-Function-Technology-Innovation-Sustainability-thyssenkrupp-AG.jpg“ title_text=“Dr-Reinhold-Achatz_CTO-und-Head-of-Corporate-Function-Technology-Innovation-Sustainability-thyssenkrupp-AG“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Reinhold Achatz<\/h3>\n

Chief Technology Officer und Head of Corporate Function Technology, Innovation & Sustainability der thyssenkrupp AG<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/Dr.-Martin-Hofmann_Konzern-CIO-Volkswagen-AG.jpg“ title_text=“Dr.-Martin-Hofmann_Konzern-CIO-Volkswagen-AG“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Martin Hofmann<\/h3>\n

Konzern CIO Volkswagen AG<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ module_class=“jury-row bw-filter“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2024\/03\/Pr_Dr_Ann_Kristin_Achleitner_01.png“ title_text=“Pr_Dr_Ann_Kristin_Achleitner_01″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Prof. dr. dr. Ann-Kristin Achleitner<\/h3>\n

Wissenschaftliche Co-Direktorin des Center for Entrepreneurial and Financial Studies (CEFS), Technische Universit\u00e4t M\u00fcnchen<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/Alena-Kretzberg_Commerzbank-AG.jpg“ title_text=“Alena-Kretzberg_Commerzbank-AG“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Alena kretzberg<\/h3>\n

Bereichsvorstand Group Digital Transformation & Strategy Commerzbank AG<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/Megumi-Ikeda.jpg“ title_text=“Megumi-Ikeda“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Megumi Ikeda<\/h3>\n

Managing Director Hearst Ventures & General Manager Hearst Ventures<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ module_class=“jury jury-unter“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“jury-head“ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

Nominierungskomitee<\/h2>\n

 <\/p>\n

Die Experten f\u00fcr die Nominierungen in 2020 waren:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ module_class=“jury-row bw-filter“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/03\/107_Studio_Ignatov_Handelsblatt_McKinsey_20160913__Q8A2804.jpg“ title_text=“107_Studio_Ignatov_Handelsblatt_McKinsey_20160913__Q8A2804″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Prof. Dr. Michael Dowling<\/h3>\n

Lehrstuhl f\u00fcr Innovations- und Technologiemanagement Universit\u00e4t Regensburg und Vorsitzender des M\u00fcnchner Kreis<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/Andrea-Rexer.jpg“ title_text=“Andrea-Rexer“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Andrea Rexer<\/h3>\n

Handelsblatt \u2013 Ressortleiterin Unternehmen & M\u00e4rkte<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/03\/EH20090615015.jpg“ title_text=“EH20090615015″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Prof. Dr. habil. Alois Knoll<\/h3>\n

Professor TU M\u00fcnchen, Lehrstuhl f\u00fcr Robotik, K\u00fcnstliche Intelligenz und Echtzeitsysteme<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/Jury-Platzhalter.png“ title_text=“Jury Platzhalter“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Niko Mohr<\/h3>\n

Partner bei McKinsey & Company, Inc.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ module_class=“jury-row bw-filter“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/the-spark.de\/wp-content\/uploads\/2025\/06\/Uli-Erxleben_Founder-SMACC-scaled.jpg“ title_text=“Uli-Erxleben_Founder-SMACC“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text module_class=“open-jury“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Uli ERxleben<\/h3>\n

Founder SMACC & Hypatos[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ module_class=“blick“ _builder_version=“4.22.2″ _module_preset=“default“ global_module=“3268″ global_colors_info=“{}“][et_pb_row _builder_version=“4.22.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.22.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“R\u00fcckblick“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n